Be found in the crowd with
Search Engine Marketing (SEM)

SEARCH ENGINE MARKETING (SEM)

I provide expert search-optimisation and search marketing services, helping you reach more customers with effective organic search results and cheaper paid search results via online ads.

1. Search Engine Optimisation (SEO)

Good search marketing projects begin with a robust planning and development stage.

  • Site architecture audit (URLs)
  • Keyword & phrase development
  • Competitor analysis
  • Back-linking plan (page authority)
  • Content development plan
  • Meta data development
  • Social networking links

2. Initial Implementation

I apply the keywords and use Google Tools to ensure the web pages are read correctly by the search engines.

  • Ensure W3C-validated XHTML
  • Full site meta-tagging
  • Images tagged & optimised
  • Sitemap uploaded to Google
  • Fetch as Google submitted
  • & Pages verified with Google

Internet Marketing

After the on-page optimisation work is completed, I develop the website's off-page optimisation. This involves creating a holistic web presence, including back-linking, social media and content development.

  • Search engine optimisation
  • Search engine marketing
  • Internet advertising
  • Web analysis
  • Blog marketing

Reporting & Analysis

Talk to me about building Analytics into your website and delivering reports of visitors, pages viewed and from where your visitors are coming from.

By analysing these statistics, I can use the data to tweak your site's content to attract more visitors - growing your customer base and increasing your conversion ratio.

In addition to business listings in online directories such as ‘Google Maps', ‘Google for Business’, Social Media platforms and directories relevant to your business industry, talk to us about effective management of your Google ‘AdWords’ online campaign.

Whether a new website design or applying Search Engine Marketing (SEM) techniques to your existing site, get in touch to discuss how I can help your website reach more of your online customers.

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