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If a company is able to utilize economies of scale and produce products at a cost lower than competitors, the company is then able to establish a selling price that is unable to be replicated by companies.
This can be done by delivering high-quality products or services to customers or innovating products or services. Differentiated companies set a premium price on its products or services.
In a focus strategy, a company focuses its product or services towards a narrower target market segment with niche products and services.