Australian Pipe Organs are a Melbourne company of craftsmen whose work ensures the continuity of the organ-building craft, the needs of their clients and a long-term Melbourne organ-building presence.
Brand + Identity Design for Australia’s preeminent pipe organ builders and restorers.
Working the owners, I helped them revamp their brand image to showcase the professionalism and quality of their services and work. The newly designed logotype connotes the fine musical instruments the business looks after and the flourish around the acronym connotes music. The rich metal and wood colours of the instruments are reflected in the brand colour choices.
A part of APO’s brand revamp included improved services descriptions focusing on clearer value propositions and the prestigious 40 years’ history of the company.