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PROJECT CASE STUDY | OCEAN TIME MARINE | COPY WRITING, ECOMMERCE WEB DESIGN & BRAND + IDENTITY DESIGN

Ocean Time Marine are a global maritime safety management consultancy with offices in Melbourne. I worked closely with the company through the design of their digital safety management products, brand and eCommerce website.

Brand + Identity design for the leaders in maritime safety management technology.

The Ocean Time Marine Logo and brand colour choices are based around the concept of increased visibility at sea. The colour palette reflects this concept with a strong, yellow primary colour often associated with ‘safety’ amid a palette of accent colours evoking the ocean. The chosen symbol of a lighthouse further strengthens the values of the company and its product offerings – connoting simplicity, technology and modernity.

Ocean Time Marine - Brand and Visual Identity 1
Ocean Time Marine - Brand and Visual Identity 1
Ocean Time Marine - Brand and Visual Identity 2
Ocean Time Marine - Brand and Visual Identity 5
Ocean Time Marine - Brand and Visual Identity 6

eCommerce Website Design

The e-commerce website together with the product development included project management, payment gateway integration, search engine optimisation and digital marketing. The site features a multi-currency shopping cart, secure payment gateway with Australia’s largest bank and a sales management system.

eCommerce Website Designer Melbourne - Ocean Time Marine Case Study
Ocean Time Marine - ecommerce website design 3
Ocean Time Marine - ecommerce website design 1
Ocean Time Marine - ecommerce website design 2
Woocommerce ecommerce logo

For the unique needs of Ocean Time Marine, I got them set up with Woocommerce to promote, manage and transact their digital online technologies. It’s given them a firm ecommerce foundation for their business and allowed them to scale their product lines.

Copywriting & Digital Product Design

Additional Services provided were print media design, ad campaign design and promotional video creation.

Ocean Time Marine - Product Design
Ocean Time Marine - copywriting 2
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