One World Migration is an Australian migration and international recruitment consultancy. This minimalist web design for One World simplifies the complex legislative services the business offers its customers.
I developed a fresh visual identity to compliment the values of the “One World” brand and existing ‘globe’ logo, including the development of a series of visual
compositions that show their typical customers against a background of Australian skylines. Complimenting the new backgrounds are photographs of the the ‘One World’ staff, reinforcing the personality of the business and its people.
The new visual brand was further applied to revamped business stationary designs.
The business owner was looking to establish a website design to clearly show the visa types One World Migration assists their customers with. One World Migration turned to me to assist them in drafting original content that would be easy to digest for their visitors – turning sometimes complex service descriptions into a branded messaging strategy.
The brand of One World Migration is the knowledgable and friendly personalities of its migration agents. So the visual design of the website puts the focus on the staff that run the business.
Following on from strengthening the visual identity of the business, I produced a suite of printed designs for information brochures, business cards and other marketing materials.
These branded assets ensure recognisable consistency across the One World Migration customer brand touch-points.