Putting the friendly face of One World Migration front and centre of the business visual identity.
I developed a fresh visual identity to compliment the values of the “One World” brand and existing ‘globe’ logo, including the development of a series of visual compositions that show their typical customers against a background of Australian skylines. Complimenting the new backgrounds are photographs of the the ‘One World’ staff, reinforcing the personality of the business and its people.
The business owners were looking to establish a website design to clearly show the visa types One World Migration assists their customers with. The brand of One World Migration is the knowledgable and friendly personalities of its migration agents. So the visual design of the website puts the focus on the staff that run the business.
One World Migration turned to me to assist them in drafting original content that would be easy to digest for their visitors – turning often complex service descriptions into a branded messaging strategy.
Following on from strengthening the visual identity of the business, I worked with One World to develop a suite of printed designs for information brochures, business cards and other marketing materials. These branded assets convey clear information with recognisable visual consistency across the branded customer touch-points.