Brand and Website Design for the launch of a new residential building company serving Melbourne home owners.
ProSide Select Are A Family Owned Company of Vinyl Weatherboard Specialists Committed to Providing Quality Weatherboard Installations across Melbourne and Victoria. Although the skills-base within the business stretches back 27 years, the founders were looking to establish a newly branded identity to improve market share of their specialist services across the state.
Brand + Identity Design
The new logo and branding for the business showcases the professionalism and build-quality of their services and products. Key to this project was consolidation of the best photographic assets of work from ProSide’s many years of service to Victorian home owners. The project resulted in the production of large-format brochures, car decals, marketing materials and an extensive online portfolio. These branded assets ensure recognisable consistency across the ProSide Select customer touch-points.
The website design followed a three-fold goal of educating customers to the benefits of the product, presenting a prestigious brand and showcasing a vast archive of nearly 30 years of work completed by the owners of the company.
The company had a great deal of information on their products and services in hard-copy ring-binders and hundreds of project photographs on cameras and USB drives. Digitising, curating, copywriting and optimising all this content created a wealth of information to work with for both the website presentation and the search engines.