In 2018, the Snuggi founders launched their Snuggi hybrid mattress-in-a-box business. Put simply, the Snuggi is the most comfortable bed they could build to universally provide comfort and support for all body types, weights and sleeping positions at the best possible price they could offer it. And they needed a brand!
Brand development was tied to the aesthetics of the mattress design – so the logo and brand elements needed to be modern, clear and connote the comfort benefits of the product.
Snuggi hired me to create their new ecommerce website to match the design quality and aesthetic of their bold, blue and white mattress design. The results were an appealing and visually engaging user experience.
The Snuggi ecommerce website was developed for desktop, mobile and tablet devices. It features a host of tools for marketing, stock management, promotions, payment gateways and financing.
Snuggi is powered by Woocommerce – and makes use of many of its core features and add-ons – including specials, coupons, promotions and email marketing.