The View Cafe is a Gold Coast Hinterland tourist destination at Hinze Dam. Although trading for many years, the website and brand had not been addressed until new owners bought the cafe.
I worked closely with Tony and Sophie to develop a visually attractive site, a revamped brand, new copy and fresh, professionally shot photography that captures the ultra-modern design of the architecture and surrounding grounds. The website features an online booking facility and a gallery with optimised photographic work. Additional work performed was a re-invigoration of the café’s social media profile – with particular attention to Facebook.
The View Cafe Logo and brand colour choices came directly from the location of the cafe itself. The brand concept was to lift the colours and shapes right out of the cafe’s surroundings – hence the right angled pathways, the modern architectural lines of the building, the vibrant, earthy colours and the winding river all feature in the logo.