Responsive Web Design ensures your website looks as good on smartphones and tablets as it does on desktop computers. A website that auto-resizes for phones and tablets ensures your customers get the best possible engagement and navigation with your business website whatever device they view it on.
With the majority of web pages now viewed on small screens, mobile users expect just as good a viewing experience as they get on their desktop.
50% to 80% of your visitors are now using their phones and tablets to visit your website. In fact, whereas Google gave preference to responsive websites for a time, Google now scores your website design for how it behaves on mobile size screen without even assessing the desktop version of your website.
In short, responsive web design is important to both your marketing strategies online and for the visitors to your site. Responsive design has created a whole new and intensive element of website design to achieve aesthetically pleasing sites that that are effective for your brand on phone-sized screens as well as on desktop computers.
Although intensifying the design process, responsive web design is no longer a nice-to-have feature, it is a vital consideration that cannot be overlooked. When implemented properly, getting your web pages and navigation to look great across all device sizes will improve your website’s lifespan and future-proof its design for all the new screen sizes and devices yet to come out.
Responsive design planning and execution is different for different website designs and differing content and may effect the cost up or down of a new design or a redesign depending on what needs to be achieved on different screen sizes.