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Terms of Service

SEO Services – Terms and Conditions

1. DEFINITIONS

 

1.1 Jonathan Pike, his affiliates and their successors and assigns (collectively referred to as “Jonathan Pike”, “him” or “his”) makes available the Monthly Retainer Search Engine Optimisations Services (hereinafter collectively referred to as “SEO Services”) described in Jonathan Pike’s published service descriptions subject to these Terms of Service (the “TOS”).

 

1.2 This SEO Services Agreement (“Agreement”) is hereby entered into between you, your employees and agents (collectively “Client”) and applies to the purchase of all SEO Services ordered by Client.

 

2. TERM AND TERMINATIONS

 

2.1 This Agreement shall be effective as of the time frame Client signs up for SEO Services. This Agreement may be terminated by either party upon written notice to the other, if the other party breaches any material obligation provided hereunder and the breaching party fails to cure such breach within thirty (30) days of receipt of the notice. This Agreement may be terminated by Jonathan Pike (i) immediately if Client fails to pay any fees hereunder; or (ii) if Client fails to cooperate with Jonathan Pike or hinders Jonathan Pike’s ability to perform the SEO Services hereunder.

 

3.   SEO SERVICES

 

3.1 Jonathan Pike agrees to provide Client with SEO Services as described in this Agreement. Jonathan Pike is authorised to use the specific keywords and/or phases provided by Client for development, improving the ranking of, and/or positioning the contents of the Client’s URL(s) in search engines and/or directories. Jonathan Pike’s SEO services are intended to serve two main purposes: 1) to provide the Client with increased exposure in search engines, and 2) to drive targeted online traffic to the site.

 

Jonathan Pike’s SEO Services will include (but are not limited to):

  • Researching keywords and phrases to select appropriate, relevant search terms.
  • Obtaining “back links” from other related websites and directories in order to generate link popularity and traffic.
  • Editing and/or optimisation of text for various html tags, meta data, page titles, and page text as possible within an agreed monthly amount of hours.
  • Analysis and recommendations on optimal website structure, navigation, code, etc. for best SEO purposes.
  • Recommend, as required, additional web pages or content for the purpose of “catching” keyword/phrase searches.
  • Create traffic and ranking reports for the Client and any associated pages showing rankings in the major search engines.

 

4. FEES; LIMITATIONS ON REFUNDS AND CANCELLATION FEES

 

4.1 Client agrees to pay Jonathan Pike any and all fee(s) as billed in accordance with this Agreement. The fee(s) must be received prior to the start of any SEO Services.

 

4.2 THE CLIENT FURTHER AGREES THAT, IN THE EVENT OF ANY TERMINATION OF THIS AGREEMENT BY CLIENT, NO REFUNDS SHALL BE GIVEN UNDER ANY CIRCUMSTANCES WHATSOEVER. THE CLIENT FURTHER AGREES TO PAY UPON CANCELLATION THE AMOUNT OF ANY CANCELLATION FEES OR OTHER AMOUNTS DUE TO JONATHAN PIKE AS PROVIDED IN THE AGREEMENT.

 

5. CLIENT RESPONSIBILITIES

 

5.1 For the purposes of providing these services, Client agrees:

  • To provide Jonathan Pike with FTP access to its web sites for uploading new pages, and making changes for the purpose of SEO Services optimisation or approval to go through a third party.
  • Administrative/backend access to the website for analysis of content and structure.
  • Permission to make changes for the purpose of optimisation, and to communicate directly with any third parties, e.g., your web designer, website host, if necessary.
  • Unlimited access to existing website traffic statistics for analysis and tracking purposes.
  • To authorise Jonathan Pike use of all Client’s logos, trademarks, Web site images, etc., for use in creating informational pages and any other uses as deemed necessary by Jonathan Pike for search engine positioning and optimisation.
  • A client email address for the purposes of requesting links (something like contact@clientsite.com.au)
  • If Client’s site is lacking in textual content, Client will provide additional text content in electronic format for the purpose of creating additional or richer web pages. Jonathan Pike can create site content at additional cost to the Client. If Client is interested in purchasing content from Jonathan Pike, please contact Jonathan Pike for a cost estimate.

 

6. SEARCH ENGINES

 

6.1 Selected search engine submissions include:

  • Google
  • Bing

 

7. CLIENT ACKNOWLEDGEMENTS

 

7.1 Client understands, acknowledges and agrees that:

  • Jonathan Pike has no control over the policies of search engines with respect to the type of sites and/or content that they accept now or in the future. The Client’s website may be excluded from any directory or search engine at any time at the sole discretion of the search engine or directory.
  • Due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms, and other competitive factors, Jonathan Pike does not guarantee #1 positions or consistent top 10 positions for any particular keyword, phrase, or search term. However, Jonathan Pike will apply best-practice SEO methods to ensure the Client receives a framework that legitimately leads to top 10 positions for a particular keyword, phrase, or search term.
  • Google has been known to hinder the rankings of new websites (or pages) until they have proven their viability to exist for more than “x” amount of time. This is referred to as the “Google Sandbox.” Jonathan Pike assumes no liability for ranking/traffic/indexing issues related to Google Sandbox penalties.
  • Occasionally, search engines will drop listings for no apparent or predictable reason. Often, the listing will reappear without any additional SEO. Should a listing be dropped during the SEO campaign and does not reappear within 30 days of campaign completion, Jonathan Pike will re-optimise the website/page based on the current policies of the search engine in question.
  • Linking to “bad neighbourhoods” or getting links from “link farms” can seriously damage all SEO efforts. Jonathan Pike does not assume liability for the Client’s choice to link to or obtain a link from any particular website without prior consultation.

 

8. WEBSITE CHANGES

 

8.1 Jonathan Pike is not responsible for changes made to Client’s web site(s) by other parties that adversely affect the search engine or directory rankings of Client’s web site(s) (e.g., Client/webmaster uploading over work already provided/optimised). The Client will be charged an additional fee for re-constructing content, based on the hourly rate of $120 per hour.

 

9 ADDITIONAL SERVICES

 

9.1 Additional services not listed herein will be provided for a fee of $120.00 AUD + GST per hour. Jonathan Pike is not responsible for developing new content or writing new copy for Client. Client will be charged an additional fee for writing content, based on the hourly rate of $120.00 AUD + GST per hour.

 

9.2 Other Additional Services not listed herein (such as managing pay-per click campaigns, link baiting, etc.) can be provided for separate from this agreement and its terms and for an agreed fee separate from the fee for SEO Services.

 

10. INDEMNIFICATION

 

10.1 Client shall indemnify and hold harmless Jonathan Pike (and its subsidiaries, affiliates, officers, agents, co-branders or other partners, and employees) from any and all claims, damages, liabilities, costs, and expenses (including, but not limited to, reasonable attorneys’ fees and all related costs and expenses) incurred by Jonathan Pike as a result of any claim, judgment, or adjudication against Jonathan Pike related to or arising from (a) any photographs, illustrations, graphics, audio clips, video clips, text, data or any other information, content, display, or material (whether written, graphic, sound, or otherwise) provided by Client to Jonathan Pike (the “Client Content”), or (b) a claim that Jonathan Pike’s use of the Client Content infringes the intellectual property rights of a third party. To qualify for such defence and payment, Jonathan Pike must: (i) give Client prompt written notice of a claim; and (ii) allow Client to control, and fully cooperate with Client in, the defence and all related negotiations.

 

11. DISCLAIMER OF ALL OTHER WARRANTIES

 

11.1 JONATHAN PIKE DOES NOT WARRANT THAT THE SEO SERVICES WILL MEET THE CLIENT’S EXPECTATIONS OR REQUIREMENTS. THE ENTIRE RISK AS TO THE QUALITY AND PERFORMANCE IS WITH CLIENT. EXCEPT AS OTHERWISE SPECIFIED IN THIS AGREEMENT, JONATHAN PIKE PROVIDES ITS SERVICES “AS IS” AND WITHOUT WARRANTY OF ANY KIND. THE PARTIES AGREE THAT (A) THE LIMITED WARRANTIES SET FORTH IN THIS SECTION ARE THE SOLE AND EXCLUSIVE WARRANTIES PROVIDED BY EACH PARTY, AND (B) EACH PARTY DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, RELATING TO THIS AGREEMENT, PERFORMANCE OR INABILITY TO PERFORM UNDER THIS AGREEMENT, THE CONTENT, AND EACH PARTY’S COMPUTING AND DISTRIBUTION SYSTEM. IF ANY PROVISION OF THIS AGREEMENT SHALL BE UNLAWFUL, VOID, OR FOR ANY REASON UNENFORCEABLE, THEN THAT PROVISION SHALL BE DEEMED SEVERABLE FROM THIS AGREEMENT AND SHALL NOT AFFECT THE VALIDITY AND ENFORCEABILITY OF ANY REMAINING PROVISIONS.

 

12. LIMITED LIABILITY

 

12.1 IN NO EVENT SHALL JONATHAN PIKE BE LIABLE TO CLIENT FOR ANY INDIRECT, SPECIAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR IMPLIED WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE, LOST PROFITS, WHETHER OR NOT FORESEEABLE OR ALLEGED TO BE BASED ON BREACH OF WARRANTY, CONTRACT, NEGLIGENCE OR STRICT LIABILITY, ARISING UNDER THIS AGREEMENT, LOSS OF DATA, OR ANY PERFORMANCE UNDER THIS AGREEMENT, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND NOTWITHSTANDING THE FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY PROVIDED HEREIN. THERE SHALL BE NO REFUNDS. JONATHAN PIKE MAKES NO WARRANTY OF ANY KIND, WHETHER EXPRESS OR IMPLIED, WITH REGARD TO ANY THIRD PARTY PRODUCTS, THIRD PARTY CONTENT OR ANY SOFTWARE, EQUIPMENT, OR HARDWARE OBTAINED FROM THIRD PARTIES.

 

13. CLIENT REPRESENTATIONS

 

13.1 Client makes the following representations and warranties for the benefit of Jonathan Pike:

Client represents to Jonathan Pike and unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to Jonathan Pike are owned by Client, or that Client has permission from the rightful owner to use each of these elements, and will hold harmless, protect, and defend Jonathan Pike and its subcontractors from any claim or suit arising from the use of such elements furnished by Client.

Client guarantees any elements of text, graphics, photos, designs, trademarks, or other artwork provided to Jonathan Pike for inclusion on the website above are owned by Client, or that Client has received permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and defend Jonathan Pike and its subcontractors from any liability or suit arising from the use of such elements.

From time to time governments enact laws and levy taxes and tariffs affecting Internet electronic commerce. Client agrees that the client is solely responsible for complying with such laws, taxes, and tariffs, and will hold harmless, protect, and defend Jonathan Pike and its subcontractors from any claim, suit, penalty, tax, or tariff arising from Client’s exercise of Internet electronic commerce.

 

14. CONFIDENTIALITY

 

14.1 The parties agree to hold each other’s Proprietary or Confidential Information in strict confidence. “Proprietary or Confidential Information” shall include, but is not limited to, written or oral contracts, trade secrets, know-how, business methods, business policies, memoranda, reports, records, computer retained information, notes, or financial information. Proprietary or Confidential Information shall not include any information which: (i) is or becomes generally known to the public by any means other than a breach of the obligations of the receiving party; (ii) was previously known to the receiving party or rightly received by the receiving party from a third party; (iii) is independently developed by the receiving party; or (iv) is subject to disclosure under court order or other lawful process. The parties agree not to make each other’s Proprietary or Confidential Information available in any form to any third party or to use each other’s Proprietary or Confidential Information for any purpose other than as specified in this Agreement. Each party’s proprietary or confidential information shall remain the sole and exclusive property of that party. The parties agree that in the event of use or disclosure by the other party other than as specifically provided for in this Agreement, the non-disclosing party may be entitled to equitable relief. Notwithstanding termination or expiration of this Agreement, Jonathan Pike and Client acknowledge and agree that their obligations of confidentiality with respect to Proprietary or Confidential Information shall continue in effect for a total period of three (3) years from the effective date.

 

15. FORCE MAJEURE

 

15.1 Neither party will be liable for, or will be considered to be in breach of or default under this Agreement on account of, any delay or failure to perform as required by this Agreement as a result of any causes or conditions that are beyond such Party’s reasonable control and that such Party is unable to overcome through the exercise of commercially reasonable diligence. If any force majeure event occurs, the affected Party will give prompt written notice to the other Party and will use commercially reasonable efforts to minimise the impact of the event.

 

16. RELATIONSHIP OF PARTIES

 

16.1 Jonathan Pike, in rendering performance under this Agreement, shall be deemed an independent contractor and nothing contained herein shall constitute this arrangement to be employment, a joint venture, or a partnership. Client does not undertake by this Agreement, or otherwise, to perform any obligation of Jonathan Pike, whether by regulation or contract. In no way is Jonathan Pike to be construed as the agent or to be acting as the agent of Client in any respect, any other provisions of this Agreement notwithstanding.

 

17. NOTICE AND PAYMENT

 

17.1 Any notice required to be given under this Agreement shall be in writing and delivered personally to the other designated party, mailed by certified, registered or Express mail, return receipt requested or by a known national courier. Either party may change its address to which notice or payment is to be sent by written notice to the other under any provision of this paragraph.

 

18. JURISDICTION / DISPUTES

 

18.1 Governing Law and Dispute Resolution. The formation, construction, performance and enforcement of this Agreement shall be in accordance with the laws of Australia and the state of Victoria without regard to its conflict of law provisions or the conflict of law provisions of any other jurisdiction. In the event of a dispute arising out of this Agreement, the parties agree to attempt to resolve any dispute by negotiation between the parties. If they are unable to resolve the dispute, either party may commence mediation and/or binding arbitration through the Australian Disputes Centre, or other forum mutually agreed to by the parties. The prevailing party in any dispute resolved by binding arbitration or litigation shall be entitled to recover its attorney’s fees and costs. In all other circumstances, the parties specifically consent to the local, state and federal courts located in the state of Victoria. The parties hereby waive any jurisdictional or venue defences available to them and further consent to service of process by mail. Client acknowledges that Jonathan Pike will have no adequate remedy at law in the event Client uses the deliverables in any way not permitted hereunder, and hereby agrees that Jonathan Pike shall be entitled to equitable relief by way of temporary and permanent injunction, and such other and further relief at law or equity as any arbitrator or court of competent jurisdiction may deem just and proper, in addition to any and all other remedies provided for herein.

 

19. AGREEMENT BINDING ON SUCCESSORS

 

19.1 The provisions of the Agreement shall be binding upon and shall inure to the benefit of the Parties hereto, their heirs, administrators, successors and assigns.

 

20. ASSIGNABILITY

 

20.1 Client may not assign this Agreement or the rights and obligations thereunder to any third party without the prior express written approval of Jonathan Pike. Jonathan Pike reserves the right to assign subcontractors as needed to this project to ensure on-time completion.

 

21. WAIVER

 

21.1 No waiver by either party of any default shall be deemed as a waiver of prior or subsequent default of the same of other provisions of this Agreement.

 

22. SEVERABILITY

 

22.1 If any term, clause or provision hereof is held invalid or unenforceable by a court of competent jurisdiction, such invalidity shall not affect the validity or operation of any other term, clause or provision and such invalid term, clause or provision shall be deemed to be severed from the Agreement.

 

23. NO INTERFERENCE AGAINST AUTHOR

 

23.1 No provision of this Agreement shall be interpreted against any Party because such Party or its legal representative drafted such provision.

 

Last Updated Jan 3, 2020.