Website Speed Optimisation Service is an important consideration for user engagement of your website. As website users, we absorb more internet content a day then ever before and users expect web content to be super zippy fast!
As new technologies are embraced by internet browsers, Creating engaging websites that are content-rich with images, videos and animations is becoming more pervasive in website design. But all that extra coding and content slows down the speed that your website loads.
This has created an area of work for website designers to focus on displaying rich content whilst ensuring the web pages loads in a reasonable time… Under 4 seconds is the typical goal!
When visitors wait for a page to load that takes longer than 3 seconds, they consider this to be a poor engagement with the business. Oftentimes for longer page loading waits, the visitor will abandon the website and look elsewhere for the content they want.
It’s so important in user engagement that Google assesses webpage loading speeds as a factor in their determination of the quality of a website build – and gives priority in their search results to websites that load faster.
Improving your web page loading speeds.
In a Website Speed Optimisation Service, I will look at the build structure of your website and tweak a number of key components that affect the loading speed of the pages and functions.
If you change your hosting or change your site’s theme or structure in the future, some of the work might need to be done again. But because improving your site’s page speed is mostly a case of optimising the way your website is structured and making adjustments to the way it’s hosted, the work involved usually only needs to be done once. If you have a self-managed website and regularly update images yourself, I can set up an automated image compression function on your site.